Avid annonserer RED støtte
Avid Technology, Inc. (Nasdaq: AVID) today announced that it has signed a R3D Software Developer’s Kit (SDK) License agreement – as part of the company’s continued commitment to enhancing its RED camera workflows.
“We are excited to begin a more formal relationship with RED and
this announcement is just one step in that process,” said Kirk Arnold,
EVP of Customer Operations, Avid Technology. “Many of our customers
have already completed RED projects using Avid systems – as we have
developed solutions in the interim that enable them to work with Media
Composer®, Symphony™ and Avid® DS. We look forward to streamlining this
workflow even further with the RED SDK.”
Avid Editor
Jason Diamond of NY-based MBS Productions recently finished a music
video using the RED ONE camera and Avid Media Composer systems. “It was
seamless,” said Diamond. “The finish called for aggressive and varied
looks, some with heavy contrast that fit the dance rock sound and sort
of retro-feel of the band. Within the Avid system, we did it all.”
Avid customer Michael Forrest of Post Box Productions also recently completed a series of commercials that were shot on RED and edited in an Avid DS system. “We were in an entirely tapeless workflow,” Forrest said. “My assistant would load the footage directly onto Avid DS each night and I would be cutting first thing the following morning. It was an incredible workflow. I had complete artistic control from start to finish.”
For more information on Avid/RED workflows, including a step-by-step workflow guide and other technical resources, and to sign up for updates on the company’s solutions for RED, visit: www.avid.com/RED.
About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D
animation, gaming and broadcast professionals – as well as for home
audio and video enthusiasts. Avid professional and consumer brands
include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®,
Softimage® and Sundance Digital®. The vast majority of primetime
television shows, feature films, commercials and chart-topping music
hits are made using one or more Avid products. Whether used by seasoned
professionals or beginning students, Avid’s products and services
enable customers to work more efficiently, productively and creatively.
Avid received an Oscar® statuette representing the 1998 Scientific and
Technical Award for the concept, design, and engineering of the Avid
Film Composer® system for motion picture editing. For more information
about the company’s Oscar, Grammy® and Emmy® award-winning products and
services, visit www.avid.com, del.icio.us, Flickr, technorati and twitter; connect with Avid on Facebook or subscribe to Avid Industry Buzz.
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© 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, Avid DNxHD, Digidesign, Film Composer, M-Audio, Media Composer, Nitris, Pinnacle Systems, Sibelius, Softimage, Sundance Digital and Symphony are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.
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