JVC and Hitachi join forces.

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London, 30 March 2006 – JVC are working closely with Hitachi to provide a wider range of camera solutions. In the UK and Eire the current Hitachi 4:3 and the new 16:9 studio / ENG cameras are now available through JVC Professional’s authorised dealers.

JVC’s recent camera development concentration has been in the area of compact, shoulder-mount, HD camcorders, witnessed in 2005 by the highly successful launch of the GY-HD100. Hitachi cameras, meanwhile, already have an excellent reputation for quality and reliability, with broadcasters traditionally being their main user base.

The new collaboration between JVC and Hitachi will broaden the appeal of the Hitachi product through JVC’s extensive and competent network of dealers and will offer users an even greater support infrastructure.

Whilst majoring on studio cameras, the arrangement between JVC and Hitachi also includes other specialist cameras. These include the High Definition “box” style production camera, a compact-sized 16:9 SD camera, and also the fascinating POV (point of view) camera, used to get interesting camera angles in sports and outdoor activities.

Ian Scott, Director, Pro Video Operation of JVC Professional Europe’s office in London, remarked: “ For many years now JVC has been fortunate enough in Africa and the Middle East to have exclusive selling rights for Hitachi’s fine range of studio cameras. The fact that the same arrangement now applies to Europe and that there are to be 16:9 versions of the V-35 is fantastic news for JVC and for professional camera users”.